“Waverun”, the promotional text message service set up by York students, is said to be planning to expand into the global market.
Many students will have used Waverun during their time at York, by sending a text message containing the words “Waverun York” to 60777 on nights out in the city. Waverun then replies throughout the course of the evening with promotional offers for clubs, pubs and bars in York, such as queue jumps, reduced priced entry and drinks deals.
York student Joe Pearce started the business venture in 2008, and continues to run it on a daily basis. Speaking to Nouse he described Waverun as “a truly exciting project to get behind”. He continued to say that over the last two years “Waverun has grown from a pipe dream to a fully functioning enterprise”, estimating that the service is used by around 50 per cent of University of York students.
Waverun has taken the York entrepreneurs as far afield as Hong Kong, where they have recently represented the University in an international business competition. The service has already been used over 25,000 times in York since 2008, and was launched in Leeds last year.
Pearce also revealed that expansion is “already well underway in Sheffield, Nottingham and Huddersfield”, and stated that “Waverun’s potential for rapid expansion is phenomenal”, due to the fact that its website has been “built with expansion and evolution in mind”, in the York Press earlier this month.
He also stressed that those behind the venture are “incredibly grateful for all the support we have received in York”, claiming “without them none of this would have been possible”.
The business is in the running for Science And Technology Business Of The Year and Small Business Of The Year at The Press Business Awards, the results of which will be announced in mid-November.