Q&A: Convoy

Fashion designer Convoy works for Tokyo-based shop ‘Dog’, frequented by the likes of Skrillex and Lady Gaga

Translation by Khyati Katkoria

What made you choose a fashion-related career? What inspired you from the very beginning to get involved in the fashion industry?

When I was younger a magazine called Tune was in publication, it was a ‘street-snap’ magazine. In there I saw a snap of the previous manager of Dog and thought his fashion was cool. Oh, that’s it really. From then on, I decided to take up fashion as a career.

What kind of clothes do you sell at Dog? How do they set you apart from other stores?

Because here at Dog we make our own clothes, essentially that’s what sets us apart from other furugiya (stores selling second hand items of clothing including vintage clothes). On top of that, the stuff we make has a really fierce and powerful vibe.

Do you have any competition in Harajuku [the district where Dog is based]?

We don’t have any competition in Harajuku. Actually, we don’t have any competition across the world. Dog is just Dog.

Does Dog sell any of your own designs? Explain your thought process behind one of them.

Yeah, Dog does sell some of my designs. For example, I painted on this denim jacket with an air brush. This whole piece is inspired by Japanese kabuki (old Japanese performance style) and I’ve stuck Swarovski crystals on it. This is probably one of my best pieces of work, I would say it’s quite a strong piece.

I’ve heard that lots of famous people such as Lady Gaga, Ariana Grande, Skrillex and Karlie Kloss visit the store. Has this influenced the styles of clothing you sell at Dog?

No, not at all. We haven’t changed what we sell at all. Despite those famous people visiting the store, we haven’t made any customised pieces of clothing for any of them. We just continue and go on to make clothes we think are cool. We don’t change what we make to fit other people.

Do you think Japanese fashion will become popular worldwide?

If it’s how it is now then no. At the moment Harajuku fashion is definitely not in the position to become popular worldwide. Because there is no sense of individuality in styles anymore. If in the future people with a greater sense of individuality increase like how they were in the past then it’s possible that Harajuku will gain worldwide attention. At the moment it’s impossible for sure.

What does the future hold for Dog and you?

It’ll become more successful. I would like to continue with my work at Dog. I’m not really looking to expand the store into more branches. I would just like to continue to make these kinds of unique and powerful items of clothing.

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1. ファッション関係の仕事をしようと思ったきっかけは何ですか?
きっかけはチューンという雑誌があって、ストリートスナップの、それにうちのDogの前の店長が出てて、かっこいいなと思って。本当それだけ。それでファッションやろうと思った。
2. Dogでどんな服を売っていますか?他のお店と比べてどう違いますか?
うちは自分たちで作ったりするから、そこはまず他の古着屋と違うところで、なおかつ作るものは激しくて、かっこよくて。。って感じかな。
 
3. 原宿に競合店はありますか?
ないね。世界中にもない。うちはうちだね。
4. DogでConvoyさんがデザインした服は売っていますか?その服について説明してください。
うん、売ってるよ。これはエアブラシで描いて、テーマは歌舞伎なんだけど、スワロフスキーの石を貼ってたような感じで。結構俺の中では力作かなこれは。
5. Dogに色々な有名人が来ていると聞きましたが、そのことによって販売している服のスタイルを変えましたか?
いいえ、変えてない全然。その有名人が来るから、その有名人に合わせた服もないし、自分たちがかっこいいと思うものだけを作っているから、誰かに合わせるとかはしない。
6. 日本のファッションは海外で人気になる可能性がありますか?
このままだったらないかな。今の原宿はもうダメだから。個性がないから、昔みたいに個性的な人が増えてくれば、また世界的に注目される町にはなるかなと思うけど。今のままでは無理だ。
 
7. 将来のDogは?
もっとかっこよくなる。ずっとそういうのを追い続けていきたいから、デカクしたいとかはないんだけど、ずっとかっこいいものをやり続けてたい。

 

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