Simply Ethical

Inspired by Harper and Carr’s unique designs, the shoot explores minimalist concepts and sustainability in fashion

In this shoot we utilise the modern, minimalist space in which Harper and Carr create their unique designs. Lining the walls and decorating the tables are a number of trinkets, including wooden spoons, framed fabrics, and handcrafted ceramic bowls. Inspired by the store’s distinct aesthetic, in which garments are suspended from its pine ceilings on wired hangers, we experiment with textures, layering and lighting in order to create a simple yet striking style.

Designs are focused on quality and durability. All of the garments are handmade, using British manufactured fabrics with basic pattern cutting and natural dyes. Menswear is tailored with strong silhouettes and uses neutral tones. Womenswear has two approaches. Firstly, layering a baggy cotton shirt and woollen kilt creates subtle textures, which are contrasted by the strong, geometric shapes of the necklace. Secondly, we embrace the oriental side of Harper and Carr’s designs; seductive reds and peachy tones form a beautiful silken floral kimono.

The message behind the shoot is one of simplicity. We’ve built upon Harper and Carr’s ethic of sustainability and functionality by capturing stark, yet captivating shots. Earthy tones are complemented by deep blues and natural elements such as wood and ivy, which aims to reflect the ethics that lie at the core of the York-based brand.

All garments and jewellery courtesy of Harper and Carr, York. Shoes are models’ own.
Fashion Editor and Creative Director: Beki Elmer, Photographer: James Hostford, Models: Gavin Pattison and Carly Howard, Makeup: Sarah Martin, Assistant: Melissa Temple.

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