In a 2011 survey of the top UK universities’ Twitter usage York maintained its first place position for the second year running. Close behind in the rankings were the universities of Edinburgh, Warwick and Birmingham.
Results were based on findings by the Klout and PeerIndex indices, two websites that attempt to enable users to discover what size, type and value of influence social sites have on their lives.
The survey implies Twitter is solely utilised by current students, which David Duncan, the University’s Academic Registrar, has refuted, believing that the results “are an indicator of the strength of the wider university community. Many of the tweets are generated by alumni [over 80,000], students and staff who re-tweet on stories about the University. We are working hard to build up a vibrant alumni community who can support each other.”
Duncan added: “The Twitter Influence rankings are perhaps not the most important league table, but they are an indicator of the strength of the wider University of York community.”