Time to change our poisonous consumption habits

The recent outbreak of E Coli has highlighted the unethical and unhealthy food production we continue to endorse

Over the last week, an outbreak of E Coli in Germany has caused widespread panic. Thousands of people have been affected, and more than 20 have died. Massive damage has also been caused to the farming industry all over Europe, causing the EU to issue an equal sum in aid to the affected farmers. Consequently, taxpayers everywhere are footing the bill. The cause of the E Coli is still unclear, however it has been suggested that the vegetables were infected by their fertilizer, which is often obtained from antibiotic-pumped cattle on industrialized farms.

If this assertion is correct, then the profusion of industrial farms is to blame. Maybe stricter agricultural regulations are in order? Or maybe the solution is simpler: stop buying bad meat. This whole thing is a sad indictment of our decision-making as consumers; an inability that has lead to the deaths of dozens of people, and to irreparable kidney damage in many of the thousands affected.

Shutting down battery farms in a free-market economy is as simple as ceasing to buy from them. We know that. Many meat producers are unethical, unsanitary, and ultimately unhealthy- we know that too. You can’t turn on the television without bearing witness to Hugh Fearnley-Whittingstall or Jamie Oliver exposing such establishments. Whether vegetarian or not, we would all prefer it if meat were produced in a way we didn’t have to be ashamed of.

The problem goes at least as far back as the start of the BSE epidemic in 1987. Then, as now, the disease was caused by poor agricultural practice. Then, as now, human lives were endangered. The difference is that in a world of increasing social media and communication technology, our consumer power is growing every day. We now have the power to right these wrongs- but we aren’t using it.

The same problem is epidemic in the media. Viewers fail to recognize their power as consumers when they complain about the latest Jedward or Susan Boyle, while simultaneously supporting these characters by tuning into whatever TV show they are on. We need to be more aware of how direct our relationship with seemingly distant corporations is.

It’s not the kind of problem that’ll go away on its own, because the playing field isn’t level. In the absence of a marked consumer preference, industrialised farms have greater economic viability than their competitors- they’re so much more efficient. Unless we can make the more benign farming methods more profitable for the farmers, we can expect a plethora of poor-quality food- as well as more E Coli, more BSE, and more Foot and Mouth.

Ultimately, we need to sort out how we eat- through whatever means necessary. If we can only recognise our immense- and increasing- power as consumers, and consume responsibly, then we can prevent not only unethical farming but also the spread of diseases; ironically the antidote for diseased vegetables seems to be to eat better meat. The effects of our actions are powerful and far-reaching; as far as food is concerned, it’s time to put our money where our mouth is.


  1. Er, do they not think this outbreak of E Coli came from an organic farm?

    Reply Report

  2. um, am I being stupid here because I don’t quite get your point.
    What has a demand for cheap meat got to do with beansprouts on an organic farm?
    E.coli occurs naturally in the guts of animals… however that got into the beansprouts… that’s a natural thing, not an effect of industrialised farming?
    Like the E.coli outbreak in the USA a few years back. It affected spinach and the conclusion was that it was caused by wild boar loose in the fields… that’s pretty much not our fault as consumers for eating cheap meat! What if this outbreak was from a similar incident?
    I just really don’t get it.

    Reply Report

  3. the problem might have been linked to battery farming, in this case. I’m not convinced though.


    Reply Report

  4. Good article.

    ‘Confused’ – That the E.coli may have started at an Organic farm isn’t really relevant. It could have happened anywhere. Perhaps water on the farm was contaminated by animals on nearby farms, or maybe the seeds could have been contaminated before they were grown, so there’s no way of telling really where the E.coli originally came from.

    Factory farming makes outbreaks of E.coli more likely – imagine how much manure is produced on a farm with thousands of animals. There’s always a risk with that much waste that water used to irrigate crops can be contaminated. It is also so much more likely that factory farmed animals are carrying all sorts of antibiotic-resistant pathogens (due to the amount of antibiotics used on them to stop them getting sick when kept in crowded and foul conditions) which means that ailments can become untreatable.

    This is why it would be much safer, and more sustainable too if everyone ate just a little bit less meat, and ate local meat when possible, organic if they can afford it. The best way we can support smaller farms with better standards is by making these choices as consumers. By choosing to buy British meat we’re even helping our economy.

    Reply Report

  5. @Carys

    Hold on a second. You say “That the E.coli may have started at an Organic farm isn’t really relevant”, but the whole point of the above article is to attack and blame factory/industrial farms and ‘factory farming’ for this E Coli outbreak, and yet all the evidence so far points to an organic farm is to blame.

    I personally wouldn’t disagree with you about eating less meat, more locally, and more organic produce, but the article does nothing to aid this when it goes on a slightly hysterical line of blaming ‘industrial’ farms for something where the evidence points in the direction of an organic farm.

    As far as this case of E Coli goes, it just shows that one small slip up by anyone (‘organic’ or ‘industrial’) can have a terrible impact on people’s lives.

    Reply Report

Leave a comment

Please note our disclaimer relating to comments submitted. Please do not post pretending to be another person. Nouse is not responsible for user-submitted content.