Summer has truly arrived for fashion this year kicking off with an all-so-familiar, but all-so-welcome trend: florals.
Prints and patterns seem to be most popular for dresses this year. A take on Stella McCartney’s fruity prints can be seen at a steal for just £25 in Dorothy Perkins. Accessories also continue to make a statement, with block wedges becoming an essential part of any summer ensemble – ASOS now stocking over 100 different variations on the style.
This year, though, the flowers are less ‘sweet daisy maid on a hilltop,’ and more vivid, bold, electric. With high profile celebrities attending the Chelsea Flower Show from all over the world, they premiered summer’s trends, and complimented florals with inventive attire. Zandra Rhodes showed Chelsea how to colour block to the extreme, with her florescent pink hair acting as the perfect accessory.
Colour continues to be a big deal for summer, shining not just through the flowers in Chelsea, but also on our ever stylish monarch, the Queen’s, aqua blue over-coat. Tangerine, coral, and the brightest of blues are the colours to represent summer 2011. Even colour blocking make-up has been spotted – you can now go and buy that temptingly wild colour at Mac’s make-up counters. The simple elegant pieces ‘with-a-twist’ choices reflected this seasons catwalk foresights of simple but effective shapes that allow their colours and patterns to do the talking.
With these shades in mind, head to the high street, where the electric Prada, Holly Fulton, and other such high and pricey designs have been adapted to pocket-friendly prices. Nouse’s favourites are Reiss’ Frannie holiday dress and River Island’s red print waisted sun dress, both of which can be found in their York stores. If you’d like a more traditional, girly scattering of flowers on your dress, get Topshop’s cream floral meadow print sleeveless dress (£29)
For accessories this summer, textures also continue to flood in from London Fashion week, as silk and knitwear hold their ground in stores. Nouse’s one to watching is the new-comer crochet – as makes its way onto your bags, jewellery and even shoes.
All that’s left is to pick your dress cut, and here at Nouse we have a new-found romance with ‘midi’ skirts and dresses.