You all know Google as the wonderful search engine that became a household name. What you may not know, is that Google has it in for just about every other major company online. Where there is money, the sprawling mass of Google is sure to follow. So here, to keep you up to date, is Google’s Hit List.
The contender to Google’s crown, Facebook is the web’s second largest site. This clash of the titans started when Facebook announced that it would not be allowing Google to index its rapidly growing list of user generated content. Facebook claimed this was due to privacy concerns, but regardless of reason, this did not sit well with the search engine. This, among other issues, gives Facebook the number one spot.
To kill off Facebook, rumours of a new social networking project, titled “Google Me,” have been both confirmed and denied by Google at different times. Whether the project is real or not, we can be sure that a social network is something Google is considering, and it would relish the opportunity to beat Facebook at its own game.
Number two on the list is Bill Gate’s empire. Google has long since been chipping away at Microsoft territory, firstly by beating MSN to becoming the most used search engine. Since then, Google has introduced Gmail to replace Hotmail, launched its superfast browser Chrome to compete with Internet Explorer, and remained both completely unfazed and undamaged by the huge advertising campaign that launched the “Google-killer,” Bing.
This week Google continued their aggression by announcing the upcoming release of a Google Chrome laptop. The Chrome operating system is designed primarily for web based activities, and will now start to contest Windows’ use in laptops and netbooks.
Interestingly, the Android OS that runs nearly all smartphones, is Google made. However, Apple has refused it from the very beginnings of its iPhone, and has succeeded in securing its position as market leader. Google has since gone about trying to amend the situation by collaborating with Apple rivals, HTC, in making the Google Phone, but to little success. Be certain that Google will return to take another stab at mobile phone production soon.
Twitter, unlike Facebook, does allow Google to index its material, but that doesn’t make them safe. It would seem that whenever a new company strikes success, Google is there to try and improve on it. In this case, Google quickly launched Google Buzz to try and steal some of the madly tweeting users. However, Buzz failed miserably, and Google are still licking their wounds, making Twitter a sure target for the hit list.
Amazon’s latest success has been the revolutionary eBook reader, Kindle. It’s their bestselling product ever, and the bookstore that compliments it is ever growing with titles new and old. With success like this, it should come as no surprise that this week Google also announced their new Google eBookstore. This collection of over 3 million books is compatible with all eBook readers, meaning that Amazon can no longer be certain of Kindle users’ future business. It’s also now not unlikely that Google will launch an alternative eBook reader over the next year.
So yes, to answer your question, Google has fingers in all the pies. The good news is that this fierce competition can only be beneficial for us as consumers, as companies tirelessly compete to outdo each other. And, while I’ve made Google out to be a bit of a monster here, I’d like to just add I that genuinely admire their constant innovation. Check out their introduction to the new eBookstore, and then tell me they aren’t helping to drive already great things forward. I’m just looking forward to seeing what they will try next.