This bar goes for the hard sell on the fact that its fair trade and so you should feel jolly good about yourself for making the world a better place and all that. I did get excited when I opened it up that I had found the golden ticket and was off to see Willy Wonka, but alas no, it was merely a shining inner wrapper. This is a distinctly average chocolate bar, but no worse than Dairy Milk or Galaxy. Something to nibble whilst watching a movie but not chocolate that stands up to careful consideration. A mug of tea and some chocolate with a heart will solve any problem, just don’t blame me if you are sick afterwards.